HISTORY OF THE BRAND

THE PLEASURE OF DRINKING WATER – YESTERDAY AS TODAY

CONTEMPORARINESS AND AWARENESS

More than 90% of the German population is familiar with Apollinaris. Apollinaris is currently available in more than 60 countries around the world and, in Germany alone, more than 500 members of our staff work to provide our customers with a beverage of the highest quality.

In 2009, Apolinaris created a new brand identity to support its reputation as a premium brand. All labels for the retail market were redesigned. In addtion, we introduced the shapely new reusable Apollinaris crate. With its modern red and silver design, it’s a pleasant visual alternative to the uniformity of regular beverage crates.

The facinating fine sparkle of Apollinaris has always played a central role in what our product is all about. You can „hear it, see it, taste it“, as the innovative Apollinaris television commercial and ad from 2010 emphasized.

 



Design Line

Find out how Apollinaris accentuates its excellent flavour with a design line.